If you’re a social media video creator, you know that creating great content is only half the battle. You need to optimise your videos for search engines to make an impact and reach a larger audience. This process is known as search engine optimisation (SEO), and it’s just as crucial for videos as text-based content. Here are some steps you can take to optimise your social media videos for SEO:

1. 1. Do Keyword Research The first step in optimising your videos for SEO is to identify the keywords people are searching for. Use keyword research tools like Google Keyword Planner or SEMrush to find relevant keywords and phrases related to your video’s topic. Once you’ve identified the most relevant keywords, include them in your video title, description, and tags.

1. 1. Craft a Compelling Title Your video’s title is one of the most critical factors in SEO. It should accurately reflect the content of your video while also being engaging and attention-grabbing. Use your primary keyword in the title and try to make it catchy and compelling.

1. 1. Optimise Your Video Description Your video description is where you can provide more context about your video and include additional keywords. Use your primary keyword in the first few sentences of your description and include a summary of your video. You can also include links to your website or other relevant resources.

1. 1. Use Tags Tags help categorise your video and make it easier for search engines to understand what it’s about. Use relevant keywords as tags, and include variations of your primary keyword. For example, if your primary keyword is “social media marketing,” you could also have tags like “social media strategy” and “social media tips.”

1. 1. Include a Transcript. Transcribing your video is another way to optimise it for SEO. Transcripts make your video more accessible to people who are deaf or hard of hearing, but they also provide search engines with more text to crawl. Include your transcript in the description of your video or provide a link to a separate transcript page.

1. 1. Promote Your Video Finally, promote your video across all your social media channels. The more views, likes and shares your video receives, the higher it will rank in search engine results. Use paid promotion and social media ads to get your video in front of more people and encourage them to engage.

In conclusion, optimising your social media videos for SEO can help you reach a larger audience and increase your visibility on search engines. Following these steps can improve your video’s chances of ranking higher in search results and getting more views, likes, and shares.